UNDER THE FLYOVER — SHOPPING MALL IDENTITY

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Under the Flyover is a proposed ‘pop up’ shop and food stall development located under the Magdalen Street flyover in Norwich. The scheme re-uses stripped and refitted 40ft high shipping containers arranged over two floors.

The proposal of a new shopping centre was an opportunity to revitalise and regenerate the site to the benefit of the local community and wider area.

The brand and graphic language—like the containers themselves—is strong and robust.

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Year: 2018

BDP project

Client: Norwich City Council