UNDER THE FLYOVER — SHOPPING MALL IDENTITY

Under the Flyover is a proposed ‘pop up’ shop and food stall development located under the Magdalen Street flyover in Norwich. The scheme re-uses stripped and refitted 40ft high shipping containers arranged over two floors.

The brand and graphic language—like the containers themselves—is strong and robust.

Year: 2018

BDP project

Client: Norwich city council

© 2020 Anna Omedes